All the hype of Google’s presence at this year’s SXSW has, not surprisingly, largely revolved around the company’s Glass project, but much to our surprise, the software giant used the show to take the wraps off yet another wearable. We spoke to a rep who kicked off the conversation with the express disclaimer that “Google is not getting into the shoe business,” so you can tamp down those expectations right now. Of course, the company is still firmly in the business of creating cool projects for the purposes of promoting creativity and supporting the developer community and ethos that are the driving forces behind its Art, Copy & Code project.

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