CBS tries multiplatform syndication for The Good Wife on Amazon, Hulu Plus and TV

Almost by definition, TV syndication in the modern era leads us to wonder just where and when we’ll get to see a show online. For CBS’ The Good Wife, streaming on third-party services will be a cornerstone of an uncommon, multi-step syndication strategy that puts the internet first. The drama will be available for Amazon Prime Instant Video subscribers starting March 14th, expanding beyond its existing availability for purchase. Hulu Plus members, meanwhile, will get their own turn at streaming in September. Traditional TV will still be around, but it’s notably pushed to the back of the queue — Hallmark won’t have airing rights until January 2014, and most other broadcasters will be denied until a year after Hulu. The new approach another sign that CBS’ one-time cold shoulder to some forms of digital distribution is growing warmer and warmer.

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