Klout for Business translates social media influence into big brand power

Your imaginary (and seemingly arbitrary) social media score just got that much more credible — by the same company calculating it. Klout’s launching an offshoot of its influencer index to target businesses, turning individual social media data into metrics companies can use to better their brands. The service, which will continue to rollout into April, will arm big business with info culled from its Perks program (brand feedback provided by Klout’s user base), highlighting hot topics, relevant social networks and other intangible “buzz” data so highly sought after by marketers. The sign-up page is live now on Klout’s site, so any companies eager to abuse benefit from willfully divulged social data should do so with haste.

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Via: Fortune

Source: Klout

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